Niche it.

2. Create a Niche and Build Credibility

You do not require a huge budget to create a niche for your church or to make it credible. All you need is to find opportunities to increase awareness for your church and let your potential audience get a look on the inside. Some good opportunities include blogs, podcasts, webinars and YouTube videos. For instance, it does not cost you anything to start a YouTube channel and share your messages. All you need is a smart branding strategy* and creativity. Videos can reach a large audience, take less time to create, and are easy to understand. Therefore, you may upload videos to give your target audience an insight of your upcoming products. Make sure that the content is well-written and interesting.  

*We hosted a workshop on Brand Positioning with a pro who works in the Silicon Valley. His tech start-up experience is a fresh voice in the arena of church marketing.